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Can you recommend resources for more specific technical aspects of building HTML emails, like open-rate beacons and changes in embedding images?
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Answer: As noted above, all quality email marketing solutions track open rates for you. The industry standard way of tracking “opens” is by including a small clear image (hosted on a server). When a user opens the email, or views the email in the preview pane (if images are enabled), the image loads from the server and signifies the email has been opened. Using embedded images in HTML emails is not a common practice for professional emails. By embedding images within the email you lose control over how the image will appear. In many email clients the image may appear distorted, be in the wrong position or the wrong size. Hosting images on a Web server generally ensures that images appear as you've intended.
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