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Answer: All quality email marketing technology solutions on the market today – whether ASP (Web hosted) or installed software – enable users to manage their lists and opt-in process, personalize and segment their emails, manage bounces and unsubscribes, track opens, clicks, bounces, unsubscribes, spam complaints, etc – and much more. We of course believe EmailLabs offers the best combination of advanced features, support and price/value – but regardless, when selecting a vendor or solution you need to keep various criteria in mind, including:
- Your budget – how much you've allocated toward email marketing will drive which types of vendors you can and should consider.
- Is email marketing strategic to your business/organization?
- Do you have advanced technology needs such as triggers, API integration, detailed reporting, potentially custom features, etc.?
- How important is deliverability to your organization?
- How important is training and support?
- Do you have a need for services – such as HTML template design, performance improvement consulting and program audits?
Here are a couple of links to resources/lists/articles on email marketing vendors:
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