When is the best time to send an enewsletter?

Answer: Below are a couple of strategies to determine the optimal time to send an enewsletter:

• Survey your subscribers via email as to what time of the day they would most like to receive emails – and give them a half dozen time periods to choose from. Then send emails to the responding subscribers based on their preferences.
• Assuming you have an opt-in form on your Web site, allow the subscribers to select the time period they'd like to receive emails when then subscribe.
• Conduct a mini focus group by contacting a dozen of your subscribers and finding out what time they'd like to receive emails. Use these conversations to also learn what types of information and format would be most valuable and preferred.
• Test. The best method is always to conduct split tests. Segment your list into equal random groups and email the identical message to each segment at key time periods (keeping in mind differences by time zone).
• Consider segmenting based on time zone. Since it sounds like you have their mailing addresses, segment your list according to their state/zip code and corresponding time zones. When you've determined optimum mailing times this ensures that your message reaches subscribers across the country all at the same local time period.

Articles/Resources:

• What is the Best Time to Send an Email Promotion or Newsletter?