|
Answer: Well, the right buzz words to use in subject lines are probably going to vary greatly by the purpose and value of your email newsletter. The "tips" example (see case study article) was specific to our industry – but certainly may apply to many others. In the ecommerce world, words and phrases such as "free shipping," XX% Off; "Sale Ends Friday" and others have proven to perform well. For newsletter publishers distributing news-based emails, buzz words are probably less important than simply writing compelling subject lines that convey that day's or week's hottest and most interesting news story – as perceived by your subscribers. For corporate, trend and less time-sensitive newsletters, practical words and phrases such as XX Tips, X Steps, X Ways, etc. seem to pull well. Like every answer in email marketing, you need to test various approaches and determine which ones work best for you and your subscribers.
Articles/Resources:
|
