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Anti-Spam Policy
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The following discloses EmailLabs' permission-based marketing practices. Please note that this policy in no way supersedes, replaces or complements the privacy policies of our clients.
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EmailLabs' View on Spam (Unsolicited Email)
In 2003, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act established requirements for those who send commercial email, spelled out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gave consumers the right to ask emailers to stop spamming them.
Legislation alone, however, will not solve the spam problem. The continued development and deployment of anti-spam software and filtering techniques, the potential development of a new email delivery protocol, and strong enforcement of newly enacted/proposed legislation are also critical to curbing spam. Ultimately, however, the key to dramatically reducing spam will be to put the estimated few hundred known spammers out of business - by enforcing legislation and making spam less attractive financially.
What EmailLabs Is Doing to Prevent Spam
EmailLabs takes the continuing and growing problem of spam extremely seriously. The following are among many steps we have taken and activities we continue to pursue:
- Established ISP Relations & Delivery Department: This department actively monitors our clients' mailing campaigns to ensure they comply with our anti-spam policy and are deploying permission email marketing best practices.
- Client Acceptance Process: Prospective EmailLabs clients must meet our strict list criteria and acceptance guidelines. EmailLabs reviews how lists were gathered, what process was used, the age of the list, have there been any previous ISP or spam-related issues and the nature of the relationship between the company and its list members.
- Active member of the Council for Responsible Email (CRE): EmailLabs is actively involved in this industry group (a part of the Association for Interactive Marketing) that is developing recommendations and best practices for permission-based email marketers.
- Client Training & Education: EmailLabs provides clients training and on-going best practices education via our client newsletter, The Intevation Report. Additionally, we consult with clients to unsure maximum success with their email campaigns and to eliminate potential spam-related issues.
Reporting Spam
If you have received unwanted, unsolicited email sent via the EmailLabs system or purported to be sent via EmailLabs, please follow this process to report it:
- Attach a copy of the offending email message to a new email message. If you simply forward the offending message, it will not contain the information we need in order to take action
- Email the message with its attachment to abuse@uptilt.com
- Please note that we will not respond to your email unless you request otherwise
EmailLabs' Anti-Spam Policy
EmailLabs expressly forbids the transmission of unsolicited commercial email and unsolicited bulk email. In order to enforce an anti-spam policy, we have the following definition for determining what constitutes "spamming":
Spam is an unsolicited commercial email or an email sent to a recipient who would not have a reasonable expectation of receiving email from the sender.
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What is spam? |
What is not spam? |
- Any email advertising illicit or illegal activities.
- Any message sent to email addresses which were not provided by the recipient, including those collected from newsgroups, web sites, and domain registration information.
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- Email sent by an organization with whom the recipient had previously established a relationship, PROVIDED THAT the sender provides a mechanism for recipients to remove themselves from the mailing list. Legitimate emails can include:
- Product support updates
- Organizational news updates
- New related product offerings
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In the event that EmailLabs receives complaints regarding unsolicited email from an EmailLabs customer source, the customer will be required to supply the external source of their customer data.
EmailLabs encourages companies to respect their customers' time and attention by controlling the frequency of mailings to individual email addresses, as well personalizing communication with information that indicates they have an existing relationship with their customers.
Regulations for List Owners
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License Agreement: Each mailing list administrator is required to agree to a license agreement which requires that all members of their mailing list must have established a relationship with the list owner.
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Mandatory Unsubscribe Instructions: All messages sent via Uptilt will include instructions for recipients to emove their email addresses from the mailing list from which the message was sent.
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Account Termination for Abusers: Reports of unsolicited email may result in the cancellation of a mailing list account without refund.
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As a list owner, you are fully responsible for any third party's adherence to our policies for lists which you obtain and use in our system. Any violation of our policies by third parties will be seen as violations by you, and will subject your account to corresponding disciplinary action, termination and fees.
Compliance with the CAN-SPAM Act and Permission-based Email Marketing
In addition to the "known" spammers causing the majority of the unsolicited email problem, there are also many companies and individuals who are contributing to the problem because of a lack of understanding of industry best practices and generally accepted guidelines. To help you comply with the CAN-SPAM Act and to reduce the likelihood that your email brings in a spam complaint, EmailLabs has compiled a comprehensive collection of best practices articles on anti-spam guidelines.
Complying with CAN-SPAM - 7 Key Steps
Permission Email Marketing: "Permission" is Not Optional
Beyond the CAN-SPAM Act: Building a Trust-Based Email Marketing Program
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