News & Press Releases

Mom-Focused Marketing Firm Delivers Complex Email Campaigns with EmailLabs

EmailLabs Works with Customers to Develop Customized Solutions

REDWOOD CITY, Calif. (Mar. 21, 2005) - EmailLabs (www.emaillabs.com), the leading Web services provider in the email marketing space, today announced that Lucid Marketing (www.lucidmarketing.com), a marketing and media services company specializing in marketing to mothers, is utilizing EmailLabs' sophisticated platform to power its highly targeted email marketing campaigns and promotions.

With nearly 75 million mothers of all ages in the United States controlling 80 percent of household spending, Lucid Marketing is committed to providing marketers with unique access to this demographic via targeted and relevant marketing programs. To help deliver on this promise, the company realized it needed email marketing capabilities that would afford customers the ability to customize and automate campaigns. By leveraging EmailLabs' sophisticated automation, event-based emails (or trigger technology) and flexible database, the company has created innovative campaigns to take its clients' marketing programs to the next level.

"We knew we needed an advanced solution to create and execute the complex email campaigns that we deploy for our customers on a daily basis," said Kevin Burke, President of Lucid Marketing. "EmailLabs' innovative technology and its dedicated support staff ensured a seamless integration, enabling us to implement creative email marketing initiatives that have really resonated with our clients."

Special Delivery Email: A Family Occasion

One of Lucid Marketing's current customer campaigns requires customized content to be sent to multiple users under one email address. For example, the "Johnson family" signs up for the email campaign, which is designed to automatically send "Mrs. Johnson" product-related information 30 days before each of her children's birthdays. At the same time, customized birthday messages are scheduled for each child and are triggered to be sent to the same email address three days before their birthdays.

It is difficult to execute these types of campaigns since email addresses are generally the unique identifier. However, Lucid Marketing leveraged EmailLabs' flexibility to create new database fields, such as Mom1 and Child2, which are used as the alternative unique identifier in this campaign. Automation and event-based emails was also instrumental in allowing Lucid Marketing to automatically subscribe and move children to age brackets based on their birth date to ensure children are receiving emails focused to their specific age groups. For example, a 9-year old boy's birthday message would include different content than that of an 11-year old boy.

"More and more, marketing companies are seeking us out and asking for the newest and most innovative ways to implement email marketing campaigns," said EmailLabs CEO Dave Sousa. "By working closely with our customers, including Lucid Marketing, we have discovered inventive ways to leverage our technology which has helped to both drive their email marketing and promotional campaigns and broaden EmailLabs' product offering."

About Lucid Marketing

Lucid Marketing is a marketing and media services company specializing in marketing to Moms. We build relationships, relevance and trust with Mothers for the worlds' premier brands. You can find Lucid Marketing at: (www.lucidmarketing.com).

About EmailLabs
EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily integrated with a company's Web site, sales force automation and CRM technologies through EmailLabs' application programming interface (API). For the fourth consecutive year, EmailLabs has been recognized by ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY). For more information, visit www.EmailLabs.com.