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So now you are really cooking. You've implemented an API to automatically upload your data in real time, your design template is dialed in, you've segmented your database and tested multiple variables.
Dynamic message assembly is an email marketing technology that can bring all of these activities together and automate the personalization and production aspects of your emails.
With dynamic message assembly you create a single template and combine "content blocks" and if/then statements which then dynamically match and assemble the specific email content to the recipient profiles you've identified.
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