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Provide Administrative Functions in Each Email
Give recipients the tools they need to manage their subscriptions, contact you, forward information to others and get more information, right in the email. Reputable emailers include this information in a clearly marked section, usually at the end of each email. See the sample below:
Use Advanced Automation
The simple "load and send" strategy doesn't work anymore. You need to deploy a whole range of advanced technologies, behavioral segmentation, detailed reporting, API database integration, dynamic content, triggers and more - to drive improved results and ROI. For example, you can use triggers to send specific emails to recipients based on their email actions. This automates a manual process and delivers dramatic results.
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