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Email Marketing Best Practices & Quick Tips

Click on a category button below to view our growing list of quick tips. We also encourage you to subscribe to our monthly newsletter Intevation Report.


Creative: Design, Copywriting & Programming

  Put More Value in Your Top Line
  Seven Tips to Improve Your Email Program’s Usability
  11 Tips to Make Your Email Messages Meaningful and Relevant
  Designing Your Emails for the Inbox
  Add Personality to Your Newsletters
  Style Sheets: Don't Use 'Em, But if You Have To...
  Validate HTML Content and Avoid Using Scripts
  Keep HTML Emails to 500-650 Pixels in Width
  Create a Web Version of Your Email Newsletter
  Don't Neglect Your Email Design
  Writing Effective Subject Lines
  Dealing With Microsoft Smart Quotes
  Personalize Your Subject Lines
  3 Important Reasons To Use Image Alt Tags
  How to Address Lotus Notes Compatibility
  AOL Filter - Blocks Emails With HTML Errors

Segment, Target & Personalize

  4 Ways to Get to Know Your Customers and Build Trust
  Two Quick Tips to Increase Email Personalization
  Transparency: Proof is in the Email
  Effective Targeting with Dynamic Message Assembly
  Use an API to Leverage Your Customer Data
  Improved Results Through Behavioral-Based Segmentation
  Target Your Campaigns Using Demographic Segmentation
  Targeting Emails to AOL Subscribers
  12 Tips for Targeting Inactive Subscribers
  Use Your Customer Data to Personalize Emails

Privacy & Regulatory Compliance

  3 Reasons You Need A Double Opt-In Policy
  Complying with CAN-SPAM - 7 Key Steps

Delivery & ISP Relations

  8 Ways to Avoid Blocked Email Images
  How to Minimize Bounces
  Tips for Managing Spam Complaints
  Be Aware of Your Sender Reputation
  Defining Soft and Hard Bounces
  Getting Added to Recipients' Address Book/Personal Whitelist
  Avoid Outlook's Junk Email Filter
  AOL Filter - Blocks Emails With HTML Errors

Open, Click & Convert

  The Importance of Optimized Landing Pages
  Thinking Beyond the Open Rate
  More Links Can Increase Your Open and Click-Through Rates
  Shorter Subject Lines Produce Higher Open and Click-Through Rates
  When is Your Open Concentration Period?
  Demographic/Psychographic Factors Affecting Your Open Rates
  Calculating Click-Through Rates (CTR)
  Tracking Open Rates

Test, Measure & Benchmark

  Sufficient Sample Size for Split Testing
  Improve Performance with Variable Testing
  Key Metrics for Ecommerce and Publishing
  Internal and External Benchmarking
  Dissecting Your Campaign Results - Drilling Down For Answers

Plan & Strategize

  How to Calculate the Potential Impact of Increased Email Frequency
  Add Opt-In to PPC Landing Pages to Boost ROI
  Creativity Can Boost Third-Party Registration
  3 Strategies to Increase Your Email Marketing Effectiveness
  Email Marketing Planner & Checklist
  3 Ways to Reduce or Eliminate Email Mistakes
  When To Send A Correction Email

Build & Manage Lists

  Confirming Unsubscribes Via Email
  Don't Giveaway Your Downloads too Early
  Six Tips to Improve Your Email Opt-In Process
  Four Ways to Determine the Optimal Send Time of Your Email Marketing Campaign
  Calculating Email List Fatigue
  Calculating Email List Churn
  Three-Step Process to Manage Shared Email Addresses
  Collecting and Confirming Trade Show Email Addresses
  6 Guidelines to Keep in Mind When Building Email Lists
  3 Steps to Ensure A Quality Email List
  Just Say No to Prechecked Boxes
  5 Online Ways to Build Your Ecommerce Email List
  Minimizing Churn from Bad Addresses
  10 Offline Ways to Build Your Permission-Based List
  Designing Effective Opt-In Forms
  Optimized Opt-in Pages Increase Conversions
  Getting Customers to the Opt-in Page
  Build Your List Through "Piggy-Back Marketing"

   

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