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Email Marketing Best Practices & Quick Tips

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Creative: Design, Copywriting & Programming

		Put More Value in Your Top Line

		Seven Tips to Improve Your Email Program’s Usability

		11 Tips to Make Your Email Messages Meaningful and Relevant

		Designing Your Emails for the Inbox

		Add Personality to Your Newsletters

		Style Sheets: Don't Use 'Em, But if You Have To...

		Validate HTML Content and Avoid Using Scripts

		Keep HTML Emails to 500-650 Pixels in Width

		Create a Web Version of Your Email Newsletter

		Don't Neglect Your Email Design

		Writing Effective Subject Lines

		Dealing With Microsoft Smart Quotes

		Personalize Your Subject Lines

		3 Important Reasons To Use Image Alt Tags

		How to Address Lotus Notes Compatibility

		AOL Filter - Blocks Emails With HTML Errors

Segment, Target & Personalize

		4 Ways to Get to Know Your Customers and Build Trust

		Two Quick Tips to Increase Email Personalization

		Transparency: Proof is in the Email

		Effective Targeting with Dynamic Message Assembly

		Use an API to Leverage Your Customer Data

		Improved Results Through Behavioral-Based Segmentation

		Target Your Campaigns Using Demographic Segmentation

		Targeting Emails to AOL Subscribers

		12 Tips for Targeting Inactive Subscribers

		Use Your Customer Data to Personalize Emails

Privacy & Regulatory Compliance

		3 Reasons You Need A Double Opt-In Policy

		Complying with CAN-SPAM - 7 Key Steps

Delivery & ISP Relations

		8 Ways to Avoid Blocked Email Images

		How to Minimize Bounces

		Tips for Managing Spam Complaints

		Be Aware of Your Sender Reputation

		Defining Soft and Hard Bounces

		Getting Added to Recipients' Address Book/Personal Whitelist

		Avoid Outlook's Junk Email Filter

		AOL Filter - Blocks Emails With HTML Errors

Open, Click & Convert

		The Importance of Optimized Landing Pages

		Thinking Beyond the Open Rate

		More Links Can Increase Your Open and Click-Through Rates

		Shorter Subject Lines Produce Higher Open and Click-Through Rates

		When is Your Open Concentration Period?

		Demographic/Psychographic Factors Affecting Your Open Rates

		Calculating Click-Through Rates (CTR)

		Tracking Open Rates

Test, Measure & Benchmark

		Sufficient Sample Size for Split Testing

		Improve Performance with Variable Testing

		Key Metrics for Ecommerce and Publishing

		Internal and External Benchmarking

		Dissecting Your Campaign Results - Drilling Down For Answers

Plan & Strategize

		How to Calculate the Potential Impact of Increased Email Frequency

		Add Opt-In to PPC Landing Pages to Boost ROI

		Creativity Can Boost Third-Party Registration

		3 Strategies to Increase Your Email Marketing Effectiveness

		Email Marketing Planner & Checklist

		3 Ways to Reduce or Eliminate Email Mistakes

		When To Send A Correction Email

Build & Manage Lists

		Confirming Unsubscribes Via Email

		Don't Giveaway Your Downloads too Early

		Six Tips to Improve Your Email Opt-In Process

		Four Ways to Determine the Optimal Send Time of Your Email Marketing Campaign

		Calculating Email List Fatigue

		Calculating Email List Churn

		Three-Step Process to Manage Shared Email Addresses

		Collecting and Confirming Trade Show Email Addresses

		6 Guidelines to Keep in Mind When Building Email Lists

		3 Steps to Ensure A Quality Email List

		Just Say No to Prechecked Boxes

		5 Online Ways to Build Your Ecommerce Email List

		Minimizing Churn from Bad Addresses

		10 Offline Ways to Build Your Permission-Based List

		Designing Effective Opt-In Forms

		Optimized Opt-in Pages Increase Conversions

		Getting Customers to the Opt-in Page

		Build Your List Through "Piggy-Back Marketing"