ISP relations are important to ensure that we provide the best consultative advice for marketers looking to improve their deliverability. Together with direct partnerships, EmailLabs participates in industry trade groups and collaborative anti-abuse initiatives with ISPs directly.
EmailLabs works directly with ISPs to ensure that transmission is uninterrupted and email delivery issues are handled with the utmost expediency. We also provide consulting services to clients advising them on best practices to modify the content and design of their email messages to increase delivery and open rates.
EmailLabs Deliverability Features and Services
- Opt-In Form and List Hygiene - Correction features include opt-in forms with syntax checking javascript and the ability to support single and confirmed (double) opt-in methods.
- Unsubscribe - Dynamically generated for each mailing list user, or automatically appended to messages if no other unsubscribe mechanism is found. Multiple unsubscribe options include one-click HTML link, Unsubscribe form, email address, reply processing.
- List Upload Options - Configurable upload mechanisms to allow new records, updates, and suppression/exclusion lists.
- Reply-Handling - Automatic reply handling features that process out-of-office replies, unsubscribe requests.
- Deliverability Reporting - Report on hard/soft bounces, opens, clickthroughs, and EmailLabs proprietary trend indicators - the Mailing List Effectiveness Index and List Quality Index.
- CAN-SPAM Compliance - Stay CAN-SPAM compliant with automatic appending of the postal address to each outgoing message. Upload suppression lists from advertisers and list owners.
- Spam Complaint Monitoring/Blacklist Management - EmailLabs maintains relationships with ISPs to provide direct feedback loop management, and continual monitoring of sending IPs for inclusion on blacklists. EmailLabs also tracks each messages' spam complaints to monitor how the message was received.
- Bounce Processing - RFC compliant and configurable bounce system utilizing bounce reason analysis heuristics.
Learn more about our on-demand consulting services or request a personalized demo with one of our account reps.
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