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E-mail delivery rules have been significantly rewritten, thanks to new legislation, technology, consumer attitudes, and the industry's move toward adopting best practices. You may find these new rules a pain, but you must deal with them if you want to get your e-mail campaigns delivered effectively.
In other words, quit complaining and start changing your practices (if you haven't already).
To help you look at the challenges in manageable buckets, we developed an e-mail delivery framework that you can use to reengineer your e-mail marketing program. In this column, we present the concepts that make up that framework. In a future column, we'll present steps you can take to implement them.
Click here to read the full article on ClickZ.
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