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Email Filtering has become a standard anti-spam tool in the email administrator inventory. While some filters are better than others, even the best filters can throw a false-positive and trash a legitimate email. If this happens to one of your messages, successfully branding your subject line can give you another chance to reach the recipient.
Most filters are configured to segregate offending messages to a junk folder rather than the inbox, with the intention of letting the user scan for valid emails caught in the crossfire. An email user will probably give their junk folder a quick look-over occasionally for immediately recognized emails, but rarely opens the messages found within. Unfortunately, your snappy subject line will be lost amongst all the crudely spelled vulgarities and spammer lingo meant to mislead. To grab your user's attention, you need to show him something immediately recognizable.
Here is where subject-line branding comes in. By placing your branding or company name at the very beginning of the subject line, such as our Intevation Report subject line, your message becomes easier to identify even to those who work with ten inch screens and can only see the first 13 characters of the subject.
If your company name is prominently displayed in the subject line, you have a good chance of the user noticing the familiar name and plucking your message from the email junkyard. This also gives the user an easy keyword to add to their filters' white list, ensuring that your messages are sent to their Inbox.
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