Authentication and Accreditation: State of the Industry (ClickZ E-Mail Delivery Column)

Ever since SPF was announced, "authentication" and "accreditation" have been big buzzwords in the e-mail marketing industry. Though not silver bullets to eliminate spam, these concepts hint at how the e-mail ecosystem is evolving to become more abuse-resistant. Today, we'll detail some recent events that underscore the progress and level of adoption occurring with authentication and accreditation services.

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