Calculating the Cost of Increased E-Mail Frequency, Part 2 (ClickZ E-Mail Delivery Column)

Is more better? E-mailing your subscriber base more frequently can help boost sales, revenue, customer loyalty, and word-of-mouth exposure. Or, it could cost money and customers, as we outlined in part one, as well as damage e-mail deliverability. The outcome depends on how well you manage increased frequency and both its positive and negative consequences.

Click here to read full article on ClickZ