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A new Lyris deliverability report shows content isn't a major reason ISP spam filters deliver your messages to your recipients' junk folders or block them outright. However, it could be why recipients delete opened messages or mark them as spam.
You think the filters at Hotmail (now Windows Live Hotmail), AOL, or Yahoo are tough? They're child's play compared to the toughest filter of all: your recipient's mind.
At least Hotmail-type filters are consistent, with parameters and factors that apply to all e-mail that seeks to come through.
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