E-Mail Permission, Privacy Best Practices (ClickZ E-Mail Delivery Column)

The Messaging Anti-Abuse Working Group's (MAAWG's) new set of best communication practices for bulk senders is a great resource to help you ratchet up your e-mail message delivery. It covers just about every issue that crops up between senders and ISPs and explains clearly what needs to be done to achieve higher deliverability.

Although you might bristle at the idea of outsiders telling you how to run your e-mail business, the recommendations have been endorsed by the bipartisan Email Sender and Provider Coalition, which seats bulk senders and recipients at the same table.

MAAWG recommends:

• Obtaining Clear and Conspicuous Consent
• Using Clear, Conspicuous, and Easy to Use Unsubscription Options
• Enhancing Sender Accountability and Messaging Reputation
• Managing Delivery Errors and List Maintenance
• Mitigating and Resolving Message Disruption Issues