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The best way to avoid getting blocked, filtered, or blacklisted is to minimize spam complaints and bounces. But that's not what most marketers focus on, according to our recent deliverability survey. Instead, 50 percent said they redesigned their message templates.
Template redesign alone won't help deliverability if your messages generate too many spam complaints or your IP address gets blocked or blacklisted. Yet an effective redesign can eliminate factors that hurt deliverability, which includes delivery to the inbox with the message properly rendered.
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