|
What's been the greatest boost to e-mail deliverability since the Internet bubble burst in 2000? The growing transparency throughout the e-mail industry. It's helped dispel much of the uncertainty that plagued e-mail marketing in the early days.
We previously illustrated how e-mail marketing and e-newsletter publishing have evolved from batch-and-blast simplicity to a more complex, trustworthy marketing channel. These six developments illustrate how transparency contributed to that evolution.
Click here to read full article on ClickZ
|
