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Achieving less-than-stellar e-mail delivery rates may be common, but poor delivery isn't something you should just accept. Can you imagine a manufacturing company tolerating a 20 percent defect rate? If your company is experiencing delivery problems, stand up, look at your inbox, and yell to all who can hear, "I'm as mad as hell, and I'm not going to take this anymore!"
Last month, we outlined a new delivery framework to reengineer your e-mail marketing program. Today, we present the steps to implement it and move toward achieving a 100 percent delivery rate.
Click here to read the full article on ClickZ.
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