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Advanced Features
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EmailLabs is always working on cutting-edge advanced features designed to enable email marketers to achieve maximum productivity and results from their email marketing program. Advanced features include:
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Automated Trigger-Based Emails - The EmailLabs system can generate an automated follow-up email based on a customer's response to the original email. This allows companies to keep a continuous loop of communication with their customers.
Examples are:
- Welcome email after a customer subscribes to your newsletter
- Registration confirmations
- Sales rep notification when prospect responds to an offer
- Event reminders
- Satisfaction surveys one month after purchase
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Click here for
Sample Trigger Set Up |
| EmailLabs can also generate multiple triggers, as opposed to only when data is submitted to the database (a form is submitted). Triggers in our system can be created when a customer opens an email, clicks on a link, submits a form, or when a customer's profile matches a particular demographic. |
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Account Management - EmailLabs has two features that will enable Account Administrators to define the level of access allowed to the system. The Administrator can configure access levels so that users and groups have access only to the sections and functions that pertain to their roles and tasks.
- User Accounts: These can be created with several different options of access. For example, a user could be allowed to create a message but not send it. Access roles can be limited to one or more functions, including managing lists, creating messages, scheduling/sending messages and creating and viewing reports.
- Groups: Groups are the way by which an Account Administrator can limit user access to specific mailing lists. The Administrator would create groups and decide which mailing lists they have access to. Then when creating a new user the Administrator can select the group to which that user belongs.
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| API - Application Programming Interface - API is a series of programming commands that allows an EmailLabs client to perform any actions that they can do via their online interface. The functionality of the user console and the API are identical. The best use of the API is to automate activities that are better handled by a computer system. Repetitive tasks such as uploading, downloading, or daily message sending can often be sped up through the use of the API. The most common use of the EmailLabs API is as a means of passing customer data from an in-house CRM system or database into the EmailLabs application. The API is also used by EmailLabs partners to re-implement the EmailLabs user interface as well as by clients who want to use a portion of the EmailLabs functionality as a part of their application. |
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Action Tracking - Action Tracking enables you to track users as they move through your Web site in response to the email messages you send them. You simply place an image tag that we provide on every Web page you want tracked. A typical use is to track transactions from an order confirmation page to determine the more successful message in a split test of subject lines, format, offer, time sent, etc. |
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Dynamic Message Assembly - Dynamic Message Assembly (referred also as dynamic content, dynamic segmentation and content assembly or content customization) is the ability to create a single email template that delivers different, personalized emails to your customers based upon their demographic profile and preferences. This enables you to create multiple versions of a message using a single template and distribution, while integrating multiple sources of content. |
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Bounce Category Options - EmailLabs new advanced bounce handling feature allows users to decide which bounces EmailLabs will take action on - keeping them as bounces or recategorizing them as "active email addresses." The ability to control what is or is not considered a bounce enables marketers to automatically keep subscribers on their active list when, for example, emails were bounced for only temporary reasons. The new bounce category options are:
- Blocked: Delivery was blocked by the receiving mail server.
- Failed: Email address/user doesn't exist on receiving mail server.
- Suspended: Email account is suspended on receiving server.
- Soft Bounce: Unable to get a response from the receiving server.
- Soft Bounce - (DNS-Related): Unable to locate receiving server.
- Temporarily Failed: Temporary outage or offline state of receiving server.
- System Misconfiguration: Receiving server not set up to receive email properly.
Learn more about our email marketing solutions, on-demand consulting services or request a personalized demo with one of our account reps. |
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