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Email Marketing Forms and Surveys
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Knowing your customers is your business. EmailLabs provides the ability to build stronger relationships and gain a better understanding of your customers through surveys, forms and user profiles. These features enable you to easily gather individualized information on your customers and their specific needs, and then create and send personalized and highly-targeted messages to each recipient. EmailLabs' features for deploying forms and surveys include:
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- Customizable Opt-In Forms - EmailLabs opt-in forms can be completely customized to match your Web site design. You choose colors, fonts and the position of form fields. The EmailLabs application then generates the HTML code that you place on your Web site to create the form. You can create a list of preferences such as HTML or Text Formats, a list of newsletters to subscribe to and which email clients (Outlook, Lotus Notes, Eudora, Netscape Communicator, etc.) the subscriber uses - or any other data you'd like to capture about your subscribers.
- Reader Surveys - Create surveys to gather specific demographics and preferences of your subscribers (position, company size, email format, etc.) This allows you to easily gather individualized information on all your customers and their specific needs. The survey code is automatically generated and can be placed on your Web site or directly in an email.
- Referral/Send to a Friend - EmailLabs enables you to include a referral (send to a friend) feature embedded directly into your email with a field for email addresses. Alternatively, you can create a referral tag that creates a link to a separate Web page with the functionality to enter multiple email addresses and a personalized message from the sender to the recipients. Our tracking system also enables reporting on referral activity.
- Single/Double Opt-In Process - EmailLabs provides sample HTML code you can add to your Web site to send automatic single or double opt-in and welcome messages when your visitors subscribe to your emails.
- Profile/Preferences Update Forms and Pages - Use our sample HTML code to enable your email recipients to change their email addresses or update profile or preference information directly from a link within the email message you send.
- Trigger Emails from Forms/Surveys - EmailLabs can generate multiple automated follow-up emails based on a customer's action, such as opening an email, clicking a link, or submitting a response to a survey or form.
Learn more about our email marketing solutions, on-demand consulting services or request a personalized demo with one of our account reps.
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