Email Reports

• Key Performance Indicators, by Demographic - View this automatically-generated report of Sent, Opened, and Click-through rate indicators segmented by audience demographic and how they compare to the average. The KPI report presents statistically-significant results, offering a complete and easy-to-understand picture of the effectiveness of your email marketing program.
• Real-time ISP Status - View, in real time, if an ISP provider is experiencing delays, so that you can avoid technical issues outside of your control and plan your mailings accordingly. 
• Campaign Reports - Includes open, click-through, bounce and unsubscribe rates; Web site activity; links clicked; messages referred; spam complaints; and list quality and mailing effectiveness ratings.  
• Demographic/Recipient Reports - View all demographic information collected on an individual, and complete activity history for individuals including Demographic Breakdown and User Profiles. 
• List Reports - View campaign and member statistics for individual mailing lists. Reports include list breakdown by AOL and free email account domain (Yahoo, Hotmail, Juno, etc.), as well as new monthly subscribers and unsubscribes.  
• Emailed Reports - Reports can be automatically emailed at regular intervals to your team or clients.  
• Aggregate Reports - View complete statistical reports across all or specific messages during a specific time frame. Download a list of your most active recipients. 
• Action Tracking (Web Site tracking) - Action Tracking enables you to track users as they move through your Web site in response to the email messages you send them. You simply place an image tag that we provide on every Web page you want tracked. A typical use is to track transactions from an order confirmation page to determine the more successful message in a split test of subject lines, format, offer, time sent, etc. Download Action Tracking PDF.
• Visual Message Report - View click-through data for each link overlaid on a copy of the original HTML message, allowing you to quickly analyze which links generated the most clicks and highest click-through rate, and compare how well a particular link performed in comparison to other links in the same message. 
• Performance Benchmarking - EmailLabs has developed two benchmarking indexes - the Mailing Effectiveness Index (MEI) number and the List Quality Index (LQI) number - that enable enewsletter publishers to compare the performance of their enewsletters against the entire EmailLabs client database. The MEI gauges the success and effectiveness of a particular mailing based on open, click-through, unsubscribe, referral and spam complaint rates. The List Quality Index (LQI) score measures the cumulative performance of a list based on opens, bounces and Spam complaints. 
• Habeas Seedbox Monitoring - Habeas' real-time seedbox monitoring data is integrated directly within EmailLabs' Campaign Reports, allowing you to view inbox vs. bulk folder rates by ISPs alongside other important campaign metrics such as overall open and click-through rates, bounces, unsubscribes, and Web page visits, without the hassle of logging in and out of separate services to assess the complete deliverability metrics of an email marketing campaign. Read the EmailLabs/Habeas press release.

Learn more about our email marketing solutions, on-demand consulting services or request a personalized demo with one of our account reps.