EmailAdvisor Integration
EmailAdvisor is a leading email delivery auditing service comprised of five interrelated components that audit message appearance, content, inbox delivery, blacklisting, and real-time ISP delivery problems to minimize undeliverable or improperly formatted email marketing messages.
EmailAdvisor's integration within EmailLabs 4.8 offers must-have tools for even the savviest of marketers:
- View exactly how your message will appear and where it will end up in the 35 most popular email clients - before you click on the Send button
- Check message against common spam filters and run it against more than 150 blacklists to determine possible spam triggers and which ISP may be filtering your email
- Learn if a provider is experiencing delays and choose the right time to send your email campaign
- Post-launch, track messages in each of the 40 major ISPs, in real time, to determine which emails are being delivered into the Inbox and which are being inappropriately blocked or filtered to a bulk folder
Download the EmailAdvisor Brochure (PDF)
Contextual Best Practices
Message composition is an important element of your email marketing campaign, and EmailLabs wants you to succeed. Over the years, we have emerged as a thought leader in email marketing best practices, and our vast resources are now available at a click of a button within the application. EmailLabs 4.8 includes tips on how to construct effective subject lines, benefits of personalization, effective use of images, image/text ratio, to CAN-SPAM compliance and deliverability - all available while you are creating your message.
Message Delivery via RSS
EmailLabs' RSS feature provides marketers the tools to reach their audience in a new and powerful way, enabling you to create content and publish to both email and RSS within the same interface. What are the benefits? Giving customers the choice in communication channel means increased customer satisfaction, higher opt-in rates - and a captive audience that wants to hear from you. Marketers gain from RSS - flexibility in content, never again having to worry about email filters and blocks. EmailLabs'RSS feature allows marketers to leverage customers' demand for RSS without sacrificing measurability, targeting and flexibility associated with email and capitalize on the unique advantages of both.
Automatic Key Performance Indicators Report
Email marketers are highly metrics-driven and measure the performance of their email programs by a set of Key Performance Indicators (KPIs). EmailLabs 4.8 automatically generates a consolidated report of Sent, Opened, and Click-Through rate indicators segmented by audience demographic, providing not only an overall summary, but more importantly, giving you the ability to drill down and display how these indicators compare to the average. The KPI report presents statistically-significant results, offering a complete and easy-to-understand picture of the effectiveness of your email marketing program.
Download the New Features Brochure (PDF)
Learn more about our email marketing solutions, on-demand consulting services or request a personalized demo with one of our account reps.
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