News & Press Releases

J.L. Halsey Announces Name Change to Lyris, Inc.

New Name Reflects Integrated Product Offering of Marketing Technology Solutions

EMERYVILLE, Calif.--J.L. Halsey (OTCBB:JLHY) announced today that it has changed the company’s name to Lyris, Inc. In conjunction with the name change, the company will adopt a new, to be determined trading symbol later this year.

“This name change complements our new positioning as a leading provider of integrated marketing technology solutions, including our new product platform—Lyris HQ—that will be launched during the current quarter,” noted Luis Rivera, the company’s president and chief executive officer. “Lyris HQ will provide an integrated, single sign-on solution for marketers and facilitate cross-selling efforts for both our existing and future offerings. Customer response to an early version of Lyris HQ has been very favorable and we look forward to introducing this leading-edge solution into the market,” he added.

“We currently serve more than 10,000 clients throughout the world with innovative email marketing, Web analytics and Web content management offerings. As we implement our integration strategy through Lyris HQ under a unified brand, this new corporate name will help facilitate those efforts,” Rivera continued.

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EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily integrated with a company's Web site, sales force automation and CRM technologies through EmailLabs' application programming interface (API). For the fourth consecutive year, EmailLabs has been recognized by ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY). For more information, visit www.EmailLabs.com.