At MarketingSherpa Email Summit, EmailLabs Offers Expert Advice, Practical Tips in Featured Presentation, 'How to Grow Your Opt-In List'
Director of Consulting Services Stefan Pollard Available to Discuss Best Practices and Actionable Advice for List Growth, at Event's Exclusive 'Interactive Lab'
WHO: Stefan Pollard, director of consulting services, EmailLabs, and a regular contributor to ClickZ Network's 'Expert" series.
WHAT: Part of the MarketingSherpa Email Summit's four exclusive Interactive Labs, EmailLabs' presentation - "How to Grow Your Opt-In List" - is a hands-on, tips-filled demonstration of list-growth techniques and best practices in email marketing.
EmailLabs will present an interactive, features-oriented display and lab with relevant and actionable advice on building email lists with quality names.
The Lab will include:
Presentation and Q&A on permission-list building techniques and the opt-in/out process
How multivariate and a/b tests can improve opt-in rates
Concrete examples of successful offline methods to grow a list
How to use alternative, permission-based sources for opt-in names such as co-registration and bartered partnerships
Experts available to review a site's opt-in offers to evaluate optimal list-growth practices
"Continuous growth of an opt-in list is crucial to the success of any email marketing campaign," Pollard said. "Getting people to sign up for what you're offering is the first step in moving them down the sales cycle. The more people you reach with a pertinent, targeted message, the better the chance that you will be able to convert or retain them as a customer."
WHEN: MarketingSherpa Email Summit '07 + Bootcamp, Awards and Expo March 4-6, 2007, Hotel Miami
HOW: To speak with Stefan Pollard, contact: Ken Greenberg Edge Communications, Inc. ken@edgecommunicationsinc.com 818-990-5001
About EmailLabs EmailLabs is a leading provider of high-performance email marketing
solutions to agencies, publishers and marketing departments of middle-market
and Global 2000 companies. The EmailLabs email marketing platform is provided
as an ASP (Web-based) service, and is easily integrated with a company's Web
site, sales force automation and CRM technologies through EmailLabs' application
programming interface (API). For the fourth consecutive year, EmailLabs has
been recognized by ASPnews.com
as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the
Software-as-a Service (SaaS) and Business Service Provider category. The company
provides email marketing solutions to more than 550 companies, including Nokia,
Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs
was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY).
For more information, visit www.EmailLabs.com.
Media Contacts:
Ken Greenberg
Edge Communications, Inc.
818.990.5001
Loren T. McDonald
VP Corporate Communications, EmailLabs
650.388.3542
