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EmailLabs Joins Messaging Anti-Abuse Working Group (MAAWG)

Company Continues to Promote Industry Standards and Best Practices Against Message Abuse to Its Client Base

MENLO PARK, Calif. (Oct. 25, 2005) - EmailLabs, the leader in high-performance email marketing technology and a subsidiary of J.L. Halsey (OTCBB:LYRI.OB), today announced it has joined the Messaging Anti-Abuse Working Group (MAAWG). The company's membership to MAAWG furthers its commitment to the fight against messaging abuse and promoting industry best practices to its clients.

As a member of MAAWG, EmailLabs joins in the effort to develop initiatives with all MAAWG members to address the messaging abuse problem in areas of technology, industry collaboration and public policy.

"As a leading email marketing solutions provider, EmailLabs is dedicated to bringing best practices on messaging abuse initiatives to our clients," said Kirill Popov, director of deliverability. "With our participation in MAAWG we will continue to be active and collaborative in helping solve messaging abuse, staying abreast of industry initiatives and disseminating the shared knowledge, policies and best practices to our customers."

The Messaging Anti-Abuse Working Group (MAAWG) is an independent non-profit coalition of worldwide carriers and technology providers. MAAWG is dedicated to solving messaging abuse by working along three initiatives -- collaboration across operators, best practices technology, and providing an industry voice into public policy. For more information on MAAWG, please visit www.maawg.org.




About EmailLabs
EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily integrated with a company's Web site, sales force automation and CRM technologies through EmailLabs' application programming interface (API). For the fourth consecutive year, EmailLabs has been recognized by ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY). For more information, visit www.EmailLabs.com.

 


Media Contacts:
Ken Greenberg
Edge Communications, Inc.
818.990.5001


Loren T. McDonald
VP Corporate Communications, EmailLabs
650.388.3542




   

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