News & Press Releases

EmailLabs Launches Version 4.0 Email Marketing Application With Web Analytics and Deliverability Monitoring Integration; and New Dynamic Content Wizard

Workflow and Task Management System Minimizes Email Marketers’ Errors

MENLO PARK, Calif. (Sep. 19, 2005) - EmailLabs (www.emaillabs.com), the leading provider of high-performance email marketing technology solutions, today launched Version 4.0 of its email marketing application which includes advanced features and enhancements such as integrated Web analytics, a new dynamic content creation and personalization wizard, and integrated email deliverability reporting.     

Key components of Version 4.0 include partnerships and technology integration with WebSideStory’s enterprise Web analytics service, HBX, and Habeas’ delivery monitoring service. Mutual clients of EmailLabs and WebSideStory, a leading provider of on-demand digital marketing applications, will be able to leverage data based on both Web site and email activity to target campaigns based on behavior -- and create trigger campaigns on the fly. 

Via the partnership with Habeas, a leader in email reputation technology, EmailLabs’ clients gain deeper insight into the delivery metrics of their email messages; for example, whether their emails were delivered to the “Inbox” or “Bulk” folders of major ISPs. EmailLabs’ clients can now accurately monitor delivery rates alongside open, click-through, bounce, unsubscribe and other metrics without having to log in to a separate account for delivery monitoring.

“Our strategic partnerships with industry-leading technology companies are among the most progressive in the market,” said EmailLabs CEO Dave Sousa. “The integration with WebSideStory for behavioral targeting and Habeas for improved email deliverability is the first of many upcoming technology partnerships that will empower our clients to better achieve their overall business objectives through successful email marketing campaigns.”

Additional Version 4.0 features and enhancements include:

• Dynamic Message Assembly Wizard enables simpler formation of logic statements for dynamic content assembly and complex personalization. The wizard enables any marketer to easily create “one to one” email messages using a single template that dynamically assembles multiple sources of content personalized specifically to each recipient.
• Workflow Task Management enables email marketers to set up a workflow process and checklist of tasks to be completed before email message distribution. Tasks can be assigned as “Reminder”, “Optional” or “Required” which helps minimize errors and optimize internal adoption of best practices. Client users can also post notes with time/date stamps for other users, assign them to specific messages, and create and edit tasks in line with an organization’s business processes.
• Content Library Directory System helps users organize creative elements such as copy, images and templates, thereby supporting easy creation of complex personalized email campaigns and dynamic content.
• A New Interface and New Look were designed with a strong focus on usability, based on recommendations from a third-party design firm, who polled EmailLabs clients for feedback and gathered data on their usage habits to improve ease of use of advanced features and enhance workflow processes.

“EmailLabs is committed to continually offering a comprehensive, yet easy-to-use solution to match our clients’ evolving needs,” said Ashish Seth, EmailLabs Director of Products. “With this next-generation email application our clients are now better equipped to create targeted email campaigns, generate content more quickly and easily and accurately monitor email delivery.”

About EmailLabs
EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily integrated with a company's Web site, sales force automation and CRM technologies through EmailLabs' application programming interface (API). For the fourth consecutive year, EmailLabs has been recognized by ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY). For more information, visit www.EmailLabs.com.