News & Press Releases

EmailLabs Vice President to Share Expert Insight on Email Marketing Best Practices at Upcoming Industry Conferences

Loren McDonald to Address Audiences at E-Tourism Summit 2005 and University of Wisconsin-Madison's E-Business Best Practices and Emerging Technologies Conference

MENLO PARK, Calif. (Sept. 26, 2005) - EmailLabs (www.emaillabs.com), the leading provider of high-performance email marketing technology solutions, today announced that Vice President Loren McDonald will lead the Email Marketing Workshop at this week's E-Tourism Summit 2005 in New York City. The workshop will share the latest techniques and strategies to help travel marketing organizations increase the size of their email lists, create world-class email campaigns, increase delivery rates and improve the overall results of their email marketing initiatives. McDonald's session will focus on advanced email marketing concepts such as behavioral targeting and lifecycle messaging.

Additionally, on October 18, McDonald will join executives from America Online, eMarketer and Nielsen/NetRatings to address senior managers from the Midwest's leading B2B and B2C companies at University of Wisconsin-Madison's 8th Annual E-Business Best Practices and Emerging Technologies Conference. McDonald will present the "Email Relationship Management" session, which will cover the following topics:

• Why Email Marketing is NOT advertising
• The importance of Lifecycle Messaging
• Ten Key Success Factors for Email Marketing Success
• The ten most common Email Marketing Mistakes

McDonald has more than 20 years of combined marketing experience and is actively involved in many facets of the email marketing industry. A frequent speaker, media resource and writer of email marketing best practices and trends, his thought leadership efforts have helped build EmailLabs' brand and reputation into one of the clear leaders in the industry. In 2005, the American Business Awards selected McDonald as the winner in the "Best Marketing Executive" category.

About EmailLabs
EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily integrated with a company's Web site, sales force automation and CRM technologies through EmailLabs' application programming interface (API). For the fourth consecutive year, EmailLabs has been recognized by ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY). For more information, visit www.EmailLabs.com.