News & Press Releases

Reply!, Inc. Answers Email Marketing Needs with EmailLabs

Company Leverages Best Practices, Consultative Approach to Improve Communication with Online Customer Base

MENLO PARK, Calif. (Oct. 24, 2005) - EmailLabs (www.emaillabs.com), the leader in high-performance email marketing technology and a subsidiary of J.L. Halsey (OTCBB:LYRI.OB), today announced that Reply! has selected EmailLabs to create and deploy email marketing campaigns tailored to meet the needs of its more than one million customers looking to connect with real estate, automotive, financing, insurance and home improvement service providers.

As a result of using EmailLabs' advanced targeting and segmentation technology, Reply! has refined customer communications and has seen a significant increase in both email campaign deliverability and response rates.

After evaluating several email marketing companies, Reply! selected EmailLabs for its advanced tracking and reporting, better deliverability, superior customer service and consultative approach. Working closely with EmailLabs to identify and implement best practices, Reply! is creating and delivering targeted, results-driven email campaigns that are resonating with its clients. For example, in a recent campaign, Reply! was able to double its unique open rate, enabling the company to deliver its promise of, "Making Life's Big Decisions Easy" to more of its customers.

"Reply! has been extremely successful in fostering strong customer relationships," said Steve Arentzoff, vice president of marketing for Reply!. "EmailLabs' consulting services have been instrumental in helping Reply! improve the ROI from our email marketing campaigns, and improve the relationships we build with our customers."

"We believe that simply implementing an email marketing application is not enough for an organization - they need to fully understand how it can be used to meet their specific marketing objectives," said Loren McDonald, vice president of marketing at EmailLabs. "EmailLabs is 100 percent committed to collaborating with our clients, such as Reply!, to help realize their maximum potential and drive the ROI of their email marketing programs."

About Reply!, Inc.
Reply!, Inc. is the leading provider of online services for consumers, helping to make life's big decisions easy. Reply!'s free online service portal -- www.reply.com -- provides services to consumers in the following industries: residential real estate, automotive, financing, home improvement, moving services, and insurance. Reply!'s family of online trade brands, (AgentConnect; RealtyNow; iMotors; Connecting Neighbors), provide superior performance-based e-marketing solutions to real estate agents, automotive dealers, mortgage brokers and lenders, home improvement providers, moving services, and insurance brokers.

About EmailLabs
EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily integrated with a company's Web site, sales force automation and CRM technologies through EmailLabs' application programming interface (API). For the fourth consecutive year, EmailLabs has been recognized by ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY). For more information, visit www.EmailLabs.com.