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EmailLabs
Intevation Report
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Dear Reader,

With smart-phone sales
surpassing laptop and
PC sales, soon the
inbox will be
accessible from every
pocket.

This month's
Optimization column
discusses design
tactics for mobile
email.

Stefan Pollard
Editor

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Optimization:
Mobile Email Marketing
Tips
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The future of email
marketing is here, and
it's in your customers'
hands.

Email marketing on
mobile phones has been
hovering like either
fate or opportunity,
depending on how you
view it. Maybe you've
embraced it already,
because your customers
are a mobile bunch. Or,
maybe you think it's
something you'll think
about tomorrow, like
Scarlett O'Hara.

Just a few years ago,
the mobile Web was
something that only the
folks out on the bleeding
edge of technology had
to deal with. The iPhone,
introduced in 2007, and
other breeds of smart
phones, have now put the
Web squarely in millions
of people's hands.

Read it here:
http://www.emaillabs.com/email_marketing_articles/best-practices-for-mobile-email-marketing.html

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Delivery Trends:
Dispute Resolution:
Resolving ISP Blocks
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A good marketer can
follow best practices for
list acquisition, content
creation and delivery,
and appear on no major
blocklists -- but still have
ISP delivery problems.
Resolving disputes can
be time-consuming, as
each ISP has its own set
of rules governing how it
delivers email.

The upside is, most ISPs
communicate those rules
clearly through bounce
messages, feedback loops
or dedicated support pages.
My ClickZ column takes
you through the steps
needed not only to resolve
disputes effectively but to
help you understand ISPs
and their decisions.

Read it here:
http://www.clickz.com/showPage.html?page=3627256

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Stat Watch
Email to House List
a Top Performer
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Email marketing to a house
list remains marketers'
choice as a top online
performer, according to
MarketingSherpa's survey
of ad:tech attendees.
In 2007, 42% said
"email marketing to house
list" was their top online
performer, versus 47%
in 2006.

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Ask EmailLabs
How to Use Alt Text?
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Question: I understand
about using alt text to
get my message across
if a reader blocks images
from downloading, but is
there a limit on the
number of words I
should put in the text?

Answer: For most images,
you should need only a
few words to describe
the image ... four or five,
likely no more than 10.
Try to describe both
the image and what you
want readers to do.

Read it here:
http://www.emaillabs.com/FAQ/how-to-use-alt-tag.html

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Email Admin Center
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EmailLabs
www.emaillabs.com
4400 Bohannon Drive,
Suite 200 Menlo Park,
CA 94025
Tel: 888-465-9747

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