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Lyris
Intevation Report
=================

The best way to get
readers to open your
email messages is to
make sure each one
delivers a clear value,
such as wrapping an
offer in useful
content.

This month's
Optimization article
lists all the ways you
can provide value in
your subscriber
relationships. I hope
you also find value in
every Intevation Report
you receive. I would
love to know what you
think. Use the email
link below to contact
me and sound off.

Use the email link below to
contact me and sound off:
intevationreport@emaillabs.com

Stefan Pollard
Editor

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Optimization:
How Valuable
is Your Email?
=================

I'm not talking about
calculating the
monetary value of an
email address this
time, or even the
lifetime value of your
email subscribers.

Instead, how valuable
is your email to your
readers? Do you offer
them something unique,
necessary to their
daily living, something
they anticipate each
time? Or does your
email give off a whiff
of "same old same old"
or "buy buy buy?"

Put yourself in your
reader's shoes and look
at the last email
message you sent out.
Why would that reader
ever want to get
another message from
you?

Read it here:
http://www.emaillabs.com/email_marketing_articles/how-valuable-is-your-email.html

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Delivery Trends:
What Do the ISPs
Want from You?
Check the Web
=================

Do you wonder if you'll
ever figure out an
ISP's rules for
successfully delivering
email to the inbox
instead of having it
routed to the junk
folder or blocked
altogether? Believe it
or not, the answer
might well be waiting
for you at the ISP's
own Web site.

My ClickZ article this
month details how and
where to look for
information at the top
ISPs, including Yahoo!,
MSN/Hotmail, Gmail and
others.

Read it here:
http://www.clickz.com/showPage.html?page=3627763

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Breaking News:
FTC Updates CAN-SPAM
=================

The U.S. Federal Trade
Commission recently
updated the 2004
CAN-SPAM with four
major clarifications,
which go into effect
July 7, 2008:

1. You can't require a
subscriber to pay a
fee, provide
information other than
the email address and
opt-out preferences, or
do anything else other
than sending a reply
email or visiting a
single Web page.

If you have a one-click
unsubscribe process,
you are OK here.
However, if you require
subscribers to use a
password to access an
opt-out page or click a
confirmation link to
process the request,
you should make
changes. If you don't
accept replies to your
sending address, you
should make changes and
monitor for unsubscribe
requests as well.

Read it here:
http://www.emaillabs.com/email_marketing_articles/FTC-updates-can-spam.html

=================
Ask Lyris:
Why Bother
with DomainKeys?
=================

Question: I get email
in my Yahoo! inbox
constantly that doesn't
have the little
DomainKeys icon. If
Yahoo! doesn't need
domain keys to allow
emails in the inbox,
then why should I use
them for my emails?

Answer: While it is
true that emails that
don't use DomainKeys
can still be received
in inboxes, it is very
important that all
senders use
authentication
standards (DomainKeys,
DKIM, SPF/Sender-ID) to
help ISPs and other
receivers make better
decisions about what to
deliver.

Read it here:
http://www.emaillabs.com/FAQ/how-to-show-urls.html

============
About Lyris
============
For more information,
visit Lyris.com or
EmailLabs.com.
Call 888-GO-LYRIS
(888-465-9747).

============
Email Admin Center
============
To unsubscribe, send an
email to unsubscribe-929@emaillabs.com

Lyris, Inc.
5858 Horton Street
Suite 270
Emeryville, CA 94608
Tel: 888-GOLYRIS
(888-465-9747)