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February 2006
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Optimization
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20 HTML Email Tips: Ignore at Your Own Risk
By Loren McDonald
HTML design for email is a trickier prospect than HTML for the Web. Your message must display correctly across dozens of clients and platforms, each with its own quirks and rendering issues. Good HTML creates branded, usable and attractive email messages that convert better overall than plain text. But when HTML goes bad, your messages will be unreadable, not function correctly or trigger email blocks or filters. HTML design and coding can be tricky, but our list of 20 best practices and tips will help you reap the benefits of HTML while not suffering from HTML gone bad. Read the full article...
Full Article | Email Feedback
Previous Optimization Column
Subject Lines: 15 Rules to Write Them Right
Additional resources:
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Dear Reader, "Deliverability" is the focus of The Intevation Report this month, with tips to get your messages delivered past spam filters and into the inbox, whether you opt to use a third-party service or just improve your email program on your own. We also are asking your help in our project to compile industry benchmarks on deliverability issues. Please take just a couple of minutes to fill out our short survey. We'll report the results in a future issue and in our ClickZ column. Thanks! Loren McDonald
Editor
Feedback
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Quick Tip
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Capture More Data with Profile Update Pages and Emails
By Loren McDonald
Profile, or preference, update pages are vital to making it easy for your subscribers to change their email address, format or other preferences. With an estimated 30 percent of consumers changing their email address annually, a profile update page is mandatory for email marketers. But a preference update page is also be a great means to capture additional vital information from your subscribers that enables you to send them more relevant (personalized and segmented) content and offers. Read the full article for tips on capturing additional subscriber preferences or profile data.
Full Article | Email Feedback
Previous Quick Tips Column
Quick Tip: Help Your 'From' Line Help You
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Stat Watch
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Email Marketing Growing; Spam Fading
In a recent DM News article, JupiterReseach analyst David Daniels' snapshot
of the 2006 email-marketing industry shows spending will grow, while the spam
volume continues to fade slowly. However, email wrongly blocked by ISPs will
continue to cost marketers about $1 for every $9 in an email-marketing budget:
- Spending on email marketing will rise 7.5% this year, from $885 million in 2005 to $950 million.
- Spam will decrease at a compounded annual rate of 9.4% a year through 2010 "but will remain a nuisance."
- False positives -- email wrongly blocked at all levels of the email delivery channel -- will cost marketers $107 million this year.
- HTML has nearly universal adoption among consumers: A Jupiter Research consumer survey found just 3% receive only text email.
- It pays to ask for backup email addresses at registration: 60% of online consumers regularly use two or more email accounts.
More Email Marketing Statistics | Email Feedback
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> EmailLabs Version 4.0: Just released, the new version of the EmailLabs application introduces many new features as well as an updated look and feel. Some enhancements include a Dynamic Content Message
Builder, a task management system, seedbox monitoring, a new message creation process and many others.
Call 866.362.4522 to learn more or request a demo.
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About EmailLabs
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EmailLabs is a leading provider of high-performance email marketing technology solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 450 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of
Lyris, Inc. (OTCBB:JLHY).
For more information, visit www.emaillabs.com or call 866.362.4522.
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