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Intevation Report - Best Practices in Email Marketing
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    February 2008
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Optimization
Your 10-Point Quality-Control Checklist

By Stefan Pollard

Why is sending an email message like launching the Space Shuttle?

Because you have to perform a thorough checklist to make sure all systems are go before you can hit "send."

A successful email launch has a lot of moving parts, and they all need to work together correctly. An effective quality-control checklist will help you spot and correct problems before they can wreak havoc on your list, your deliverability, your reputation and your bottom line. Click to Continue.

Full Article | Email Feedback

Previous Optimization Article
Power Up Your Snippet Text

    Editor's Note
Dear

A successful email launch has a lot of moving parts, and they all need to work together correctly. If you want to make sure you don't overlook any crucial elements, consult our quality-control checklist first. You'll spot and correct problems and be more confident when you hit "send."

Stefan Pollard
Editor
Delivery Trends
Hotmail Delivery Tips for Sender ID and SPF

By Stefan Pollard

With email authentication becoming a standard, now's a good time to examine changes at Hotmail and how they affect your use of Sender ID and SPF records. It's pretty simple to grasp, too. In my ClickZ column I outline how Hotmail implements Sender ID and SPF, because this e-service has made a high-profile effort to help senders understand what it looks for and what it checks when authenticating a sender. Knowing this information might help you deliver more email messages to Hotmail addresses, which is important for consumer marketers.Click to Continue.

Full Article | Email Feedback

Previous Delivery Trends Column
Rebuilding? What to Fix First

    EmailLabs News
Nearly All Email Marketers Comply with 'Unsubscribe' Requirements - Lyris Survey

Lyris, Inc. Launches Lyris HQ - Integrated Marketing Platform

J.L. Halsey Announces Name Change to Lyris, Inc.
Stat Watch
How Subscribers Dealt with Holiday Email Flood

The 2008 Holiday Email Survey by Return Path found 76.8% of respondents said they got more email than usual in the holiday season, although only 13% said the amount was overwhelming. However, recipients also were clear about how they managed the excess email:

How subscribers managed excess email
Excess Email Management
% Subscribers
I deleted the excess email
45.6%
I reported the sender as a spammer to my ISP
22.3%
I unsubscribed
24.8%
Had no effect on my habits
41.8%
I spent more time on email overall
9.1%
I spent less time with each email to manage the excess
9.5%

Source: Fourth Annual Holiday Email Consumer Survey 2008, published by Return Path
    Recent Articles
Ugh. Learn From Our Recent Email Mistakes

Power Up Your Snippet Text

Your 10-point Email Check-Up Plan

Beyond the Open Rate: Metrics that Matter

8 Tips for a Stronger Call to Action

Trim the Certain Deadwood from Your Email List

Permission Email Marketing: "Permission" is Not Optional
Ask EmailLabs
What's the Best Day/Time to Send?

Question: I wanted to ask you one of the most basic of email questions for a small mailing we plan to our existing install base. What's the latest research on best day of week/time of day for B2B mailings?

Answer: There is no magic day or time to send email, because every list is unique. However, testing can make a huge difference in response rates. There are some generally accepted rules, but time-dependent offers can change them. Also, list demographics can make a huge difference as well, such as heavily skewing toward East Coast readers. Click to Continue.

Full Answer | Got a Question? Ask EmailLabs

More Email Marketing FAQs

    EmailLabs Events
Email Evolution Conference
February 12-13 2008
San Diego, CA

MarketingSherpa Summit 2008
February 24-26, 2008
Miami, FL

Internet Retailer 2008
June 9-12, 2008
Chicago, IL
About EmailLabs
EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 600 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of Lyris, Inc. (OTCBB:JLHY).

For more information, visit www.emaillabs.com or call 866.362.4522.
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