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Last month's newsletter was entitled "Play the game of Save, Delete or read…and win." Fortunately (for me) my subject line did a fairly good job at meeting it's goal - to get you, my readers, to open my email and spend time reading my article…and oh my goodness, even respond to it! One response gave me a good laugh, due to the ironic position I found myself in:

"The paradox of your recent article about personalization in emails made me laugh. Very enjoyable except for one thing -- the writing is in the "first" person, with lots of stuff about you, yet no authors' by-line is contained in the essay. I would think that your personalization argument extends to these articles as well."

Andrew Colbeck
Xguru.com

The phrase "Practice what you preach" comes to mind here. At least I got a laugh out of my error. So thanks for everyone who wrote in with their opinions, thoughts and stories! It was definitely informative (and entertaining) to see how you reacted to my subject line.

Read the complete statistics on my last newsletter and more comments and stories that readers shared here.

-- Jeannie

PS: This time I did sign my own byline.

Quick Anecdote: SpamWars

We found this funny little game that takes just a few minutes (or a few hours, depending on how long you play)...

Tired of Spam hitting your inbox? Battle Sid the Spammer as he throws spam your direction. (Click on the logo to go to the game.)

Have humorous stories to share? Email them.

EmailLabs claims no affiliation to this company or game.

What is the Spam Score and how is it measured?

A SPAM score is a number assigned to a specific email that identifies that email as spam. The most commonly used filter system is Spam Assassin. This program compares the contents of the email, from the headers, the subject line to the body of the email with a variety of rules that each carry a specific number count attached. When an email is received and run through the Spam Assassin, a final "Spam Score" is applied to that message. By default, Spam Assassin considers messages with a score of 5.0 and higher Spam. These thresholds can be defined by the individual company or ISP that uses it.