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January 2006
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Optimization
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Subject Lines: 15 Rules to Write Them Right
By Loren McDonald
Fifty characters could be all that stands between you and success in your next email campaign. That's how much space you have in the subject line, which is one of the prime indicators recipients use to decide whether to open your email, trash it unopened or report it as spam.
Because so much is riding on your subject line, we came up with 15 rules for crafting a good one. Be sure to review them before you send your next email campaign. Read Full Article.
Full Article | Email Feedback
Previous Optimization Column
10 Email Marketing "Must Dos" in 2006
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Dear <First Name>,
It's back-to-basics month at The Intevation Report. We will review the two elements of your email message that respondents consider most crucial when deciding whether to open or trash it: the sender, or "from" line, and the subject line. They can be tricky, but our advice will help you create an effective strategy each time.
Loren McDonald
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Quick Tip
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Quick Tip: Help Your 'From' Line Help You
By Loren McDonald
Everybody worries about getting the subject line right in an email, but that's only half of the equation. Your "from" or sender line is equally important. If you get it right, your recipients will recognize you instantly in both their inboxes and bulk folders. Get it wrong, and recipients will delete your emails or report them as spam. Read the full article for a 3-step strategy to create and test an effective "from" line.
Full Article | Email Feedback
Previous Quick Tips Column
Optimizing the Unsubscribe Page
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Stat Watch
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Survey: Holiday Emails Generate Shopper Discontent
Although at least half of online shoppers in a Return Path email survey said they used email to buy or prospect for holiday gifts in 2005, they also said they got too much email from retailers and took more negative actions, such as reporting email as spam or unsubscribing:
Did you get the amount of email you were expecting? |
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Email Expectations |
2005
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2004 |
No, it was higher |
43.5% |
39.6% |
I didn't know what to expect |
28.0% |
N/A |
Yes, it was as expected |
22.2% |
50.1% |
I don't remember signing up for email |
4.6% |
10.2% |
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How did you deal with excess email? |
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Action Taken |
2005
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2004 |
I deleted the additional emails |
68.0% |
60.1% |
I reported the sender as a spammer to my ISP |
33.6% |
23.4% |
I unsubscribed |
30.5% |
27.1% |
No impact |
19.3% |
28.3% |
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Source: Return Path Second Annual Holiday Consumer Email Survey, January 2006
More Email Marketing Statistics | Email Feedback
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> EmailLabs Version 4.0: Just released, the new version of the EmailLabs application introduces many new features as well as an updated look and feel. Some enhancements include a Dynamic Content Message Builder, a task management system, seedbox monitoring, a new message creation process and many others.
> WebSideStory: Mutual clients of EmailLabs and WebSideStory can leverage data based on both Web site and email activity to target campaigns based on behavior and create trigger campaigns on the fly.
Call 866.362.4522 to learn more or request a demo.
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About EmailLabs
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EmailLabs is a leading provider of high-performance email marketing technology solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 400 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of
Lyris, Inc. (OTCBB:JLHY).
For more information, visit www.EmailLabs.com or call 866.362.4522.
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