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January 2008
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Dear <First Name>,
The first sentence of your email message is your most valuable, because it might be all your readers ever see before deleting. Are you using it to sell your reader on opening your email or wasting it with the same old copy each time? Check this month's Optimization article on snippets and start maximizing your most valuable email real estate.
Stefan Pollard
Editor
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Stat Watch
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2007 Consumer Email Snapshot
Email statistics presented by JupiterResearch vice president David Daniels, at the Email Insider Summit in Park City, Utah, Dec. 2007:
How Do Online Consumers Spend Their Time?
87%: Read email
70%: Search for information
64%: Do search
60%: Shop
37%: Use instant messaging
Email Usage
274: Average number of personal emails weekly
304 : Average number of business emails weekly
26%: Opt-in email campaigns as percentage of total inbox email
74% : Email users with 2 email accounts
18%: Email users who use mobile devices to sort email
Unsubscribing Behavior
53%: Say email is irrelevant
40%: Say email comes too often
26%: Unsubscribe using spam button
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Product Launch
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True best-practices email marketing no longer happens in a silo. Top-notch marketers:
- know what their subscribers are doing after they get to the landing page, and they create highly targeted campaigns based on purchase and conversion activity.
- know which ISPs may be blocking their messages and which email clients mangle their messages - before they hit "Send."
- apply design and rendering best practices to their emails and landing pages.
Lyris has just made it easier for you to take your email program to the next level. Lyris HQ, our groundbreaking integrated online marketing suite, combines email marketing, email delivery monitoring, Web analytics, PPC campaign management and Web content management.
Learn more about Lyris HQ
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About EmailLabs
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EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 650 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of Lyris, Inc. (OTCBB:LYRI.OB).
For more information, visit www.emaillabs.com or call 866.362.4522.
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