The dictionary definition of privacy is freedom from unsanctioned intrusion. However, most consumers are familiar with the telemarketing phone calls and unsolicited email they receive on a daily basis. The right of privacy is becoming a larger issue, not just in email marketing but in the world in general. Spammers are being sued for unsolicited email they send, mobile cell phone companies are debating on whether location-based services (which would pinpoint exactly where you are at all times) are a public safety feature or an invasion of privacy, and the United States is looking into appointing its own Chief Privacy Officer to ensure the privacy of the people of the Unites States. Is privacy an issue today? You bet your ROI it is.

But how does this relate to you? With the spotlight on privacy, your company's privacy practices may be more important than you realize to the customers you deal with. In a study done by Quris/Executive Summary Consulting, US email users were asked to rate privacy practices from a scale of 1 to 5. How do you rate on their scale? <<click here to continue>>

Email Marketing is about more than just sending a simple email to your customers. It's a cost-effective way of branding your company name, of actually reaching your customers on a more private level. In a recent AOL/RoperASW study, consumers reported checking their email on an average of 13.1 times a week. It was listed second only to brushing their teeth (at 14.5 times a week.) Email is a daily part of a consumer's life and not one that you can afford to miss out on.

Not sure about what ways you can effectively use email marketing? We've gathered a list and some samples of how our customers are using EmailLabs to market themselves through email.
<<click here to see the list>>

In last month's newsletter, we asked you what email program you use. Here are the results that you gave us. <<Click here to check the stats>>