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We are pleased to launch our first Monthly Newsletter to you. You are receiving this email because at some point in the last year, you opted in to our mailing list from our website www.emaillabs.com. Our newsletter will be sent out once a month to provide you with articles, tips and tricks on email marketing, as well as updates on EmailLabs and new features we add every month. EmailLabs has undergone a complete face lift recently, from our newly designed website to a completely overhauled online interface. We invite you to visit our new website and check out our updated product tour.

Our first newsletter talks about what your email REALLY looks like to customers. Check out our feature article on some HTML versus Text statistics and our case study on Bowne Western Regional Marketing. We hope you enjoy our newsletter. If for any reason you wish to unsubscribe, you can easily do so from the link at the bottom of this email.
 
 
Your message is brilliant and your design is flawless...or at least it was when you sent it out to your customers. Ever wonder what they see when they actually receive your email? The only way to understand that would be to test your message on every single email program out there personally. Let's face it, who has time to do that? A study done by Web Marketing Today based on their subscribers showed results of what email receivers were actually getting in their inbox.

Out of the odd 450 responses received, a total of 45 email programs and versions were mentioned. Out of those 45, 62% reported standard HTML capability. 24% of the email programs reported HTML capability with various unsupported features and 14% reported no HTML capability.

>> read more

Upcoming Events

Visit us at the
ClickZ Email Strategies conference!
November 18th & 19th


The Fairmont Hotel
San Francisco, CA

Make an appt for a demo!


New features in the EmailLabs product include:

2nd Touch Action System (automated triggers)
Automatically send messages based on a user's actions!

Real-Time Reporting
Immediate access to the most up-to-date reports on your campaign

Double Opt In Feature
Your Opt In Forms can be configured to single or Double Opt In now.

International Character Support
Message delivery in a variety of international character sets now available.




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The mysteriously underperforming AOL Email
Heidi Anderson, ClickZ
Penetrating the Hotmail Disappearing Links Mystery
Tom Granger, Template Kit
Email Marketing isn't just about Email
Mark Brownlow, MarketingProfs.com

Next stop: HTML Email
Dana Blankenhorn, BtoB.com
When a best practice in e-mail marketing isn't a best practice.
Internet Retailer


Bowne Western Regional Marketing came to EmailLabs with the hopes of finding a way to reach their customers beyond your run-of-the-mill static email newsletter. They wanted the ability to reach out through the email, tap their customers on the shoulder and get their attention. In addition, they wanted all of this in a format that non-technical employees could work with easily. Armed with the task of creating a workable, yet dynamic solution, EmailLabs went to work on creating an email template that would do everything for them except ring their customer's doorbell.
>> read more

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