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Intevation Report - Best Practices in Email Marketing
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    March 2007
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Optimization
Strategies for Expanding Your Email Programs

By Stefan Pollard

Here's a question we hear a lot: "How can I introduce new email products to my subscribers without looking like a spammer?" It's a tricky prospect. Do it right and you will see exponential growth in your email program. Do it wrong, and you'll irritate your subscribers. This article lays out issues to consider before launching your new email product and strategies to help you maximize your exposure and appeal to your current subscribers. Read Full Article.

Full Article | Email Feedback

Previous Optimization Article
Warning! Outlook 2007 Might Trash HTML Again

Additional Resources:

       Editor's Note
Dear Reader,

Any business needs to expand and diversify in order to survive. Expanding your email publications can be a tricky proposition, especially if you start peppering your subscriber with more messages on different topics than they opted in for at the start. This month's Optimization article lays out the traps to watch out for and strategies that will help you broaden your email empire without violating your subscribers' permission grants or trust in you.

Stefan Pollard
Editor
Delivery Trends
When Parting Isn't Such Sweet Sorrow

By Stefan Pollard

You're probably more interested in building your email list, not in finding ways to reduce it. However, if your list has been around for a while, it has likely collected its share of invalid, inactive, and nonperforming addresses. This deadweight is holding you back from reaching your goals and also hurting your deliverability. Read how to take a hard look at your email list and cull the nonperformers here.

Full Article | Email Feedback

Previous Delivery Trends Column
Phishing: The Hidden E-Mail Deliverability Threat

       EmailLabs News
EmailLabs Unveils 10-Point Email Check-Up, Addresses Best Practices for Improved Rendering and Deliverability

EmailLabs Advises Marketers to Redesign Templates Due to Shorter, Narrower Preview Panes

EmailLabs Offers Five Ways Retailers Can Avoid 'Ho-Ho-Hum' Holiday Emails – and Deliver Campaigns That Jingle All the Way
Stat Watch
Stat Watch: Why Email Is Still No. 1 with Marketers

Why did 83.2% of marketers in a February survey by Datran Media list email as their most important advertising tactic for 2007? Mainly because of its ability to drive incremental revenue, a reason cited by 55.3% of respondents:

Most Important Advertising Tactics for 2007
Advertising Tactic
Percentage
Email Marketing
83.2%
Search Marketing
61.7%
Display Ads
36.2%
Ad Networks
31.9%
Contextual Targeting
27.7%
Traditional Direct Marketing
27.7%


Most Important Reasons Why Marketers Will Use Email in 2007
Reasons
Percentage
Drive incremental revenue
55.3%
Reinforce brand position
19.1%
Improve customer loyalty
10.6%
Reactivate customers
8.5%
Drive more frequent purchases
6.4%

Source: Datran Media, February 2007.
       Recent Articles
Your 10-point Email Check-Up Plan

Warning! Outlook 2007 Might Trash HTML Again

The Ten Most-Ignored Best Practices

EmailLabs Complete Guide for Creating HTML Emails: Technical and Design Best Practices

The Seven Best Ways to Boost Deliverability in 2007 (ClickZ E-Mail Delivery Column)

Why Do My Open Rates Continue to Decline?

11 Tips to Make Life Easier for Your Subscribers

What's Your Email List Hurdle Rate? Understanding the Effects of List Churn and Fatigue
Ask EmailLabs
Creating messages for PDA Readers

Question: How can I provide a readable message for subscribers who read email on their cell phones or PDAs? There isn't any technology that makes HTML render properly on mobile devices.

Answer: For once, an email problem with an easy answer: Create a text-only version of your HTML newsletter and offer a link to the text version just as you would a Web version, at or near the top of your email. Read full answer.

Full Answer | Got a Question? Ask EmailLabs

More Email Marketing FAQ's

       EmailLabs Events
AD:Tech San Francisco
Apr 25-27, 2007
San Francisco, CA

ACCM 2007
May 21-23, 2007
Boston, MA

Internet Retailer 2007
Jun 4-7, 2007
San Jose, CA
About EmailLabs
EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY).

For more information, visit www.emaillabs.com or call 866.362.4522.


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