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| May 2008 |
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| Optimization |
How Valuable is Your Email?
By Stefan Pollard
I'm not talking about calculating the monetary value of an email address this time, or even the lifetime value of your email subscribers.
Instead, how valuable is your email to your readers? Do you offer them something unique, necessary to their daily living, something they anticipate each time? Or does your email give off a whiff of "same old same old" or "buy buy buy"?
Put yourself in your reader's shoes and look at the last email message you sent out. Why would that reader ever want to get another message from you?
This is really the heart of deliverability. When you send email messages that your readers want to read, that they anticipate and that speaks to their needs and wants, they will overlook all kinds of problems just to see what you have said.
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Full Article | Email Feedback
Previous Optimization Article
Five Ways to Build Reader Engagement
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Dear ,
The best way to get readers to open your email messages is to make sure each one delivers a clear value, such as wrapping an offer in useful content.
This month's Optimization article lists all the ways you can provide value in your subscriber relationships. I hope you also find value in every Intevation Report you receive. I would love to know what you think. Use the email link below to contact me and sound off.
Stefan Pollard
Editor
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| Breaking News |
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FTC Updates CAN-SPAM
By Stefan Pollard
The U.S. Federal Trade Commission recently updated the 2004 CAN-SPAM with four major clarifications, which go into effect July 7, 2008:
1. You can't require a subscriber to pay a fee, provide information other than the email address and opt-out preferences, or do anything else other than sending a reply email or visiting a single Web page.
If you have a one-click unsubscribe process, you are OK here. However, if you require subscribers to use a password to access an opt-out page or click a confirmation link to process the request, you should make changes. If you don't accept replies to your sending address, you should make changes and monitor for unsubscribe requests as well.
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Full Article | Email Feedback
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| Ask Lyris |
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Why Bother with DomainKeys?
Question: I get email in my Yahoo! inbox constantly that doesn't have the little DomainKeys icon. If Yahoo! doesn't need domain keys to allow emails in the inbox, then why should I use them for my emails?
Answer: While it is true that emails that don't use DomainKeys can still be received in inboxes, it is very important that all senders use authentication standards (DomainKeys, DKIM, SPF/Sender-ID) to help ISPs and other receivers make better decisions about what to deliver.
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Full Answer | Got a Question? Ask Lyris
More Email Marketing FAQs
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| About Lyris |
Lyris (OTCBB:LYRI.OB) is the online-marketing expert that delivers the right mix of technology and industry knowledge to help you simplify your marketing efforts and optimize campaign ROI. Its EmailLabs email-marketing solution is rated highest in both market suitability and overall business value for small-to-midsize businesses (JupiterResearch E-mail Marketing Buyer's Guide, 2008). EmailLabs is now part of the company's Lyris HQ integrated marketing platform that provides 360-degree control of campaigns, from email to pay-per-click to Web content management and analytics.
For more information, visit Lyris.com or Emaillabs.com. Call 888-GO-LYRIS (888-465-9747). |
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