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November 2007
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Dear <First Name>,
Is your email-marketing program ready for the holiday shopping season? Our list of 10 quick fixes can help you tune up your program without investing a lot of time and money, and should pay you back with higher reader engagement, response and deliverability. You can also use it to see how ready you are for this busiest time of the year.
Stefan Pollard
Editor
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Stat Watch
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Consumer 'Email Insecurity' Documented
More than half of consumer email users use at least two email addresses, apparently to protect themselves from spam and cybercrime, according to an October 2007 survey by email reputation service Habeas and market research firm Ipsos that found what it called a high "email insecurity factor" among regular email users.
Among the findings:
73%: Survey participants who use email daily
62%: Concerned about becoming victims of fraud or cybercrime
60%: Say spam is becoming worse
83%: Say their email client's user interface has a spam button
23%: Say their email service has fraud detection
64%: Say permission/personal email regularly get routed to the spam folder or blocked
"Despite the popularity, ubiquity, cost-effectiveness and targeted nature of email, online relationships and the interactions that enable them are very fragile," said Habeas CEO Des Cahill. "If individuals, marketers, businesses and Web 2.0 communities cannot place their trust in email, the Internet's premier 'killer app' will not reach its full potential as these groups could refrain from using it for higher value interactions."
Source: Habeas
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EmailLabs and Salesforce.com Integration
EmailLabs teams up with Salesforce.com to bring EmailLabs for AppExchange. Our solution is an AppExchange Certified Application that offers an integrated approach to sales and marketing, combining both CRM services and an email marketing solution within a customized Salesforce.com tab. Download
the brochure (PDF).
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About EmailLabs
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EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 600 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of Lyris, Inc (OTCBB:JLHY).
For more information, visit www.emaillabs.com or call 866.362.4522.
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