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Have you noticed that stores are reminding you to have a merry Christmas a little sooner every year? It seems just as I'm preparing to get the Halloween candy out for trick-or-treaters, I am quite commercially reminded that "the holiday season" is upon us. Christmas lights start appearing, shopping windows are redecorated for the holidays…and websites start dawning their own Christmas décor and reminding us to deck their halls with our credit cards. And among the visions of sugar plum fairies dancing in your head are probably concerns about what "the holiday season" will mean for your company, especially in this economy. According to Jupiter Research, in 2001, online retailers' sales during November and December accounted for 36 percent of their entire year's take. And we all know that the US economy is still conservative and consumer confidence is down. So how merry of a Christmas can our profit margins show? However, there is a light at the top of the Christmas tree. According to eMarketer, Q4 Online Retail sales are expected to rise about 16% higher than last year's $11.1 million. So how can your email campaigns help you get a piece of the proverbial pie? Here are a few tips and tricks on how to best use your email marketing to garner higher results.
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