Six Steps to a Happier Holiday Season

Is your email-marketing program ready for the holiday shopping rush? We have developed six strategies to help you determine if you are as prepared as you think you are. Even if your business doesn't depend on fourth-quarter e-commerce to meet budget or sales projections, these fixes can help you tune up your email program before the year runs out. Click here to see how. Read Full Article.

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The 5 Biggest Email Brand-Killers

Reclaim Bad Addresses – Carefully

By Stefan Pollard

Guess what? Not all the addresses your database says are invalid really have gone bad. Some bounces really do result from a temporary problem. You can even reclaim some of them if you follow the strategy I outline in my regular ClickZ column. But be warned: recovering bad addresses is like defusing a bomb. You must proceed carefully and identify the right addresses to reclaim, or risk blowing up your whole e-mail program. Read Full Article

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Previous Delivery Trends Column
Unsubscribing: Get More out of 'Goodbye'

Add Opt-In to PPC Landing Pages to Boost ROI

Here's how to boost the effectiveness of your email marketing and pay-per-click advertising programs: Always include an opt-in invitation on each PPC landing page to capture both your most motivated shoppers (3% of your traffic on average) and browsers (the other 97%). Just be sure not to distract attention away from your landing page's primary purpose. Ten words or so to sell your opt-in program's benefits and a link to your sign-up page should do it. Read Full Article

EmailLabs' Marketing Director Lena Waters has the crucial details: Read Full Article

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Put More Value in Your Top Line

ISPs and corporate spam filters diverted slightly less permission email in the first half of 2006 compared with both halves of 2005. Return Path, which compiled the statistics, said ISPs are blocking and filtering more accurately, but emailers also are beginning to understand how their reputations affect deliverability.

1. Overall block rates:

2. Which ISP blocks the most email?

Source: Return Path Email Blocking and Filtering Report

Question: Besides personalizing with the recipient's name, what else can we do to make our emails stand out in the inbox? We are worried about getting lost in all the discounts and free shipping messages that are going out now.

Answer: This is a concern all year long for email marketers, but it becomes more crucial as the holiday shopping season heats up and creates even more clutter in your recipient's inboxes. But writing a catchy subject line isn't the only concern. Click here to find three strategies to make your emails more eye-catching. Read full answer.

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More Email Marketing FAQ's

EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY).