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Intevation Report - Best Practices in Email Marketing
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        October 2007
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Optimization
10 Ways to Engage Newsletter Readers

By Stefan Pollard

In our email-saturated environment, your subscribers will lose interest fast in your email messages if the only message they get from your newsletter is "Buy me!" That's what all the other commercial email, spam and permission alike, is saying as it clutters up the inbox.

"Come join us"invites your most enthusiastic shoppers to become a part of a wider group of experts, willing to share information, tips, and advice, maybe even to brag about how they use your products.

A newsletter that gives its subscribers many ways to interact with you and the product is one that they will anticipate and welcome. By extension, they'll find more value in it, spend more time reading it and ultimately buy more from you through it. Click to Continue.

Full Article | Email Feedback

Previous Optimization Article
Design Right for Your Eight Email Audiences

           Editor's Note
Dear Reader,

Do your email messages say "Buy me!" to your subscribers rather than "Let's talk?"If they do, you're missing out on email's great advantage, creating a conversation with your subscribers. This month's Optimization article gives you several easy ways to foster a closer relationship with your subscribers, which in turn should help you reap the benefits of greater trust and increased sales.

Stefan Pollard
Editor
Delivery Trends
How Word of Mouth Affects Sender Reputation

By Stefan Pollard

Do you know what your "talkers" are saying about you? You should, because what they say can affect your quest to get your email messages safely through ISP and corporate spam filters and into the inbox. Talkers are the people who express opinions about you either one-to-one, in email newsletters, or in social media, such as discussion groups, blogs, social network pages and podcasts. Knowing what negative talkers are saying and cultivating the good talkers can help shore up your reputation and, ultimately, deliverability. Read my complete column here. Click to Continue.

Full Article | Email Feedback

Previous Delivery Trends Column
Does Your E-mail Pass the Mind Filter?

           EmailLabs News
Emaillabs, an Email Marketing Solution from J.L. Halsey, Now Available on SalesForce.com's Appexchange

EmailLabs, an Email Marketing Solution from J.L. Halsey, Launches ‘R's of Email Marketing Success'

EmailLabs, an Email Marketing Solution from J.L. Halsey, Adds Republic of Tea, VSP Vision Care, Others to Client Roster
Stat Watch
Email is Cheapest in Cost per Order

Email retains its position as the most cost-effective online marketing medium measured in average cost per order, according to Shop.org's State of Retailing Online 2007 report. Here's how it stacks up next to its other online counterparts:

Online Marketing Mediums and Average Cost Per Order
Online Medium
Cost Per Order
Email
>$7.00
Affiliate Programs
$17.47
Paid Search
$26.75
Banner Ads
$71.89


Source: "State of Retailing Online 2007"by Shop.org of the National Retail Foundation with Forrester Research, reported in Direct.
           Recent Articles
3 Tips to Build Word of Mouth

6 Ways to Improve Your Email List

Your 10-point Email Check-Up Plan

Three Strategies to Find the Right Frequency

How to Grow Your Opt-In List: The Ultimate Guide

How to Reduce Email Bounces - 14 Quick Tips
Ask EmailLabs
What's the best way to launch a new IP address?

Question: We have upgraded our email program (finally!) with a dedicated email server and are sending from a new IP address. One of the reasons we are doing this is because we ended up getting blocked by a lot of ISPs because of what other senders on our old shared server were doing. Is there anything we need to do? Can we just launch this new address, or do we need to do anything to make sure we don't have problems with this address as well?

Answer: Switching to a new IP address has both benefits and challenges for senders. The main benefit is that you are now in complete control of your IP address's reputation. This is important because reputation is one of the most critical components to manage when working through delivery challenges. Click to Continue.

Full Answer | Got a Question? Ask EmailLabs

More Email Marketing FAQs

           Feature Profile
EmailLabs and Salesforce.com Integration

EmailLabs teams up with Salesforce.com to bring EmailLabs for AppExchange. Our solution is an AppExchange Certified Application that offers an integrated approach to sales and marketing, combining both CRM services and an email marketing solution within a customized Salesforce.com tab. Download the brochure (PDF).
About EmailLabs
EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 600 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of Lyris, Inc. (OTCBB:JLHY).

For more information, visit www.emaillabs.com or call 866.362.4522.
 
Lyris Emaillabs ClickTracks HotBanana SparkList EmailAdvisor ListManager BidHero
 


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