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September 2007
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Dear Reader,
Are you reading this message at your desk or on your cell phone? This month's Optimization article shows you how to design a message for your eight actual email audiences as defined by where, how and when they access their email.
Stefan Pollard
Editor
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EmailLabs' Survey
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Take the EmailLabs Unsubscribe Survey!
EmailLabs is researching unsubscribe practices and attitudes, and we need your help. Take our short survey, which assesses how you are managing your unsubscribe procedure: what you do, how well it works, what issues and challenges you have to deal with. It should require no more than five minutes to fill out, and we will keep all of your responses confidential. Look for the results, along with tips and practical recommendations to improve your unsubscribe process, in a future edition of The Intevation Report.
Take the survey here: EmailLabs' Unsubscribe Survey
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Stat Watch
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AIM.com Leads in Inbox Delivery
The second-quarter deliverability survey by Lyris, EmailLabs sister company, shows AIM.com scored the highest in delivering permission email to the inbox rather than the junk folder or blocking it. The top 10 ISPs for inbox placement all scored above 80% but not all the market-leading email handlers made the list. Hotmail scored fourth-worst, with only 59.4% reaching the inbox.
Top 10 ISPs for Inbox Delivery
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ISP |
% Emails Delivered |
1 |
Aim.com |
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2 |
RoadRunner SoCal |
87.0% |
3 |
Verizon |
86.7% |
4 |
USA |
85.6% |
5 |
Compuserve |
84.1% |
6 |
IWon |
83.7% |
7 |
AOL |
82.8% |
8 |
Juno |
82.4% |
9 |
Mac.com |
82.1% |
10 |
NetZero |
81.7% |
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Source: ISP Deliverability Report Card Q2 2007
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EmailAdvisor Integration
EmailAdvisor is a leading email delivery auditing service that audit message appearance, content, inbox delivery, blacklisting, and real-time ISP delivery problems to minimize undeliverable or improperly formatted email marketing messages. Download the brochure (PDF)
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About EmailLabs
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EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 600 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of
Lyris, Inc. (OTCBB:JLHY).
For more information, visit www.emaillabs.com or call 866.362.4522.
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