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| March 2008 |
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| Optimization |
Mobile Email Marketing Tips
By Stefan Pollard
The future of email marketing is here, and it's in your customers' hands.
Email marketing on mobile phones has been hovering like either fate or opportunity, depending on how you view it. Maybe you've embraced it already, because your customers are a mobile bunch. Or, maybe you think it's something you'll think about tomorrow, like Scarlett O'Hara.
Just a few years ago, the mobile Web was something that only the folks out on the bleeding edge of technology had to deal with. The iPhone, introduced in 2007, and other breeds of smart phones, have now put the Web squarely in millions of people's hands. Click to Continue
Full Article | Email Feedback
Previous Optimization Article
Your 10-Point Quality-Control Checklist
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Dear <First Name> ,
With smart-phone sales surpassing laptop and PC sales, soon the inbox will be accessible from every pocket.
This month's Optimization column discusses design tactics for mobile email.
Stefan Pollard
Editor
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| Delivery Trends |
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Dispute Resolution: Resolving ISP Blocks
By Stefan Pollard
A good marketer can follow best practices for list acquisition, content creation and delivery, and appear on no major blocklists -- but still have ISP delivery problems. Resolving disputes can be time-consuming, as each ISP has its own set of rules governing how it delivers email.
The upside is, most ISPs communicate those rules clearly through bounce messages, feedback loops or dedicated support pages. My ClickZ column takes you through the steps needed not only to resolve disputes effectively but to help you understand ISPs and their decisions. Click to Continue
Full Article | Email Feedback
Previous Delivery Trends Column
Hotmail Delivery Tips for Sender ID and SPF
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| About EmailLabs |
EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 600 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of Lyris, Inc. (OTCBB:JLHY).
For more information, visit www.emaillabs.com or call 866.362.4522. |
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