1 - Do you have a value statement - such as a table of contents, offer, or other incentive to scroll/read further - in your email formatted in text, rather than graphics?
Yes, my value statement is in text (2 points) (0 points) (-1 point)
2 - Where is the value statement in question 1 located in your email?
(2 points) (1 point) (3 points) Above the masthead or graphics, in the upper left corner (4 points) (-1 point)
3 - Does your email mostly (more than 75%) consist of several images?
(-1 points) No (2 points)
4 - Is the copy in the body of your email embedded as an image, or formatted as text?
(-2 points) Formatted as text (1 point)
5 - Is your main call-to-action (the main link or links you want recipients to click) formatted only as a graphic, or also available as text?
(-2 points) (1 point) Included as both graphics and text (2 points)
6 - Is your logo or company name formatted in text or images near the top of the email?
(1 point) (-1 point) Both (2 points)
7 - What is the height of your masthead or logo at the top of your email?
(1 point) 101-150 pixels (2 points) 151-200 pixels (2 points) (-1 point)
8 - Are the navigation elements in your email (anchor tags to sections in your email, or links to your Web site) formatted image or text?
(-1 point) Text (1 point) (0 points)
9 - What is the total width of your email template?
600 pixels or less (2 points) (1 point) (0 points) (-2 points)
10 - Do you test your creative through several different email clients, or through a third-party rendering tool (i.e. EmailAdvisor )?
Always (3 points) (2 points) (-1 point)
11 - Do you use alt tags?
Always (2 points) (1 point) (-1 point) (0 points)
12 - Do you have a link to a Web version of your email?
Yes, at or near the top (2 points) (1 point) (-1 point)
13 - Do you use cascading style sheets (CSS) to control fonts or image placements?
(-1 point) (0 points) No, I don't use CSS (2 points)
14 - Do you use background images?
(-1 point) No (1 point)
Your score is:
